CASE STUDY:

Develop a marketing and communications plan for a hypothetical event hosted by the Brunswick Downtown Association: “Brunswick Winter Fest”.

Outline a 6-week promotional timeline leading up to the event. Include examples of content for the following platforms:

Social Media
E-mail Newsletter
Press Release

Include activities like ice skating, snow sculpture, live music, food trucks, and local vendor booths.

PROMOTIONAL TIMELINE

WEEK ONE
Introduce BDA’s Winter Fest through local media channels by sharing general event details:

Press Releases
Social media announcement
E-mail blast to general target audience
Blog Post

WEEK TWO
Strategically implement traditional and digital advertising to promote the event to targeted audiences and demographics.

Paid advertising, (digital and traditional)
Distribution of physical media within local community
Social media posts through owned account

WEEKS THREE & FOUR
Extend social media reach through collaborative posts with local influencers. Leverage digital advertising metrics to gauge public interest and event attendance, and adjust marketing strategy as needed.

WEEK FIVE
Last call:

E-mail blast to general target audience
Blog post
Social media posts

WEEK SIX
Garner excitement about the event through behind the scenes media posts, and live updates the day of event.

REFERENCES

Zott820. Sleigh Bells. Freesound.org. License: Creative Commons 0.
Vkstudio. Joyful bearded man skating on ice ring. Canva.com.
Ferobanjo. Untitled. Canva.com.
Jamela Imperial. Retro couple ice skating Christmas scene. Canva.com.
Semenovp. Cocktail negroni. Canva.com.
Lisegagne. Food Trucks. Canva.com.
Septemberbloom. Merry Christmas winter activity ice skating shoes. Canva.com.
Thomson. Black snowflake silhouette. Canva.com.