CASE STUDY:
Develop a marketing and communications plan for a hypothetical event hosted by the Brunswick Downtown Association: “Brunswick Winter Fest”.
Outline a 6-week promotional timeline leading up to the event. Include examples of content for the following platforms:
- Social Media
- E-mail Newsletter
- Press Release
Include activities like ice skating, snow sculpture, live music, food trucks, and local vendor booths.
PROMOTIONAL TIMELINE
WEEK ONE
Public Launch of Skate the Date: Winter Fest 2025
- E-mail blast to general target audience
- Press releases
- Blog Post
- Social media posts
WEEK TWO
Create a digital footprint
- Website banner
- Paid advertising, (digital and traditional)
- Distribution of physical media within local community
WEEKS THREE & FOUR
Generate interest and extend reach through guest posts and daily social media posts
WEEK FIVE
Last call
- E-mail blast to general target audience
- Blog post
- Social media posts
WEEK SIX
Garner excitement about the event through behind the scenes media posts, and live updates the day of event
REFERENCES
- Zott820. Sleigh Bells. Freesound.org. License: Creative Commons 0.
- Vkstudio. Joyful bearded man skating on ice ring. Canva.com.
- Ferobanjo. Untitled. Canva.com.
- Jamela Imperial. Retro couple ice skating Christmas scene. Canva.com.
- Semenovp. Cocktail negroni. Canva.com.
- Lisegagne. Food Trucks. Canva.com.
- Septemberbloom. Merry Christmas winter activity ice skating shoes. Canva.com.
- Thomson. Black snowflake silhouette. Canva.com.
